Our score: 7.2/10
Landbot is a polished no-code chatbot and AI agent builder that fits small teams and marketers who want fast deployment and integrated lead capture. It gives predictable billing and useful templates, but advanced features (WhatsApp, premium integrations, higher AI volumes) require Professional or Business plans and add-on fees. Main caveat: AI chats and WhatsApp usage can add predictable but nontrivial costs as you scale.
🔎 What is Landbot?
Landbot is a no-code chatbot and AI agent builder for web chat and WhatsApp that focuses on marketing, sales and support workflows. It combines a visual flow builder, templates, and optional AI agents so non-technical teams can create interactive conversations that qualify leads and hand them to humans.
The product is aimed at small teams up through organizations that need predictable pricing and integrations with CRMs. You get structured, rule-based flows plus an AI-chat mode that handles free-text intent when needed; WhatsApp is supported but usually as an add-on with Meta messaging costs layered on top.
🧩 Key features
- Visual flow builder with templates and A/B testing for web chatbots.
- AI Agents that handle free-text conversations and personalised replies (AI chats tracked separately).
- Channels: web, Facebook Messenger, API integrations and WhatsApp (WhatsApp often requires paid add-ons).
- Pre-built integrations: HubSpot, Airtable, Mailchimp, Salesforce, Webhooks and more (availability varies by plan).
- Human takeover/shared inbox so agents can join conversations started by bots.
- Analytics and conversion-focused components for lead qualification and routing.
- Managed services (Agent Studio) and dedicated enterprise support on higher tiers.
💰 Landbot pricing and plans
| Plan | Price (from source) | Best for |
|---|---|---|
| Free | €0 — free forever (100 chats/mo included; No AI chats included) | Explore builder, test flows |
| Starter | €32 €40 per month, billed annually (500 chats/mo included; 100 AI chats included; €0.05/extra chat) | Small teams launching first agent |
| Professional | €80 €100 per month, billed annually (2,500 chats/mo included; 300 AI chats included; €0.05/extra chat; Add WhatsApp +€100/mo) | Growing teams scaling chats |
| Professional WA | €160/mo (2,500 chats/mo included; 500 AI chats included) | Professional plan with WhatsApp included |
| Business | from €400/mo and/or custom pricing agreed by contract (custom chat & AI volumes, dedicated support) | Organizations with custom volume, security and support needs |
Quick notes: Extra AI chats are published at €0.10 per AI chat beyond plan allowances. Extra non-AI web chats are €0.05 each (billed in 500-chat packs of €25). WhatsApp add-ons and Meta messaging fees apply (e.g., +€100/mo per additional WhatsApp number; service and template messages carry Meta costs). Prices in the source are shown in EUR; USD prices are not published on the pricing page snippet.
✅ Pros
- Low friction setup: visual builder and templates let non-technical users build quickly.
- Predictable, published overage rates (€0.05 per extra chat; €0.10 per extra AI chat).
- Built-in AI and human takeover for hybrid workflows.
- Clear upgrade path from Free → Starter → Professional → Business with wider integrations and support.
- Privacy-forward stance: Landbot states it does not use your chats to train public models and is GDPR/EU-based.
⚠️ Cons and limitations
- WhatsApp is extra-costly: native WhatsApp support often requires a paid add-on (+€100/mo per number) and Meta messaging fees on top.
- AI chats are tracked and billed separately (€0.10 per extra AI chat), so conversational volume can drive significant incremental costs.
- Some premium integrations, higher seat counts, and no-branding options are gated to Professional or Business plans — the Free and Starter tiers are limited.
- No phone support on lower plans and priority support is reserved for Business; lower tiers rely on email/chat and docs.
👥 Who should use Landbot?
Use Landbot if you run a small marketing or sales team that needs to spin up conversion-focused chat experiences quickly without writing code. It fits freelancers, agencies, and small revenue teams who want templates, predictable billing, and integrations with CRMs to convert web traffic into qualified leads.
If you expect high AI-driven conversation volume or need integrated WhatsApp at scale, Landbot will work but you should budget for add-on costs and consider the Professional or Business tiers (or get a custom quote). Teams that need highly bespoke logic or deep developer customization might find low-code or code-first platforms more flexible.
🔄 Landbot alternatives
- Intercom — Broad customer messaging platform with tighter CRM workflows and native product messaging, but higher price for similar AI features.
- Drift — Focused on B2B conversational marketing and intent-based routing; strong on sales workflows and integrations.
- ManyChat — Popular for Messenger and marketing automations with an easy builder, often chosen for Facebook/Instagram-first flows.
🏁 Final verdict
Landbot is a solid no-code option for teams that need a fast, visual way to build web and WhatsApp chat experiences and want published, predictable rates for chats and AI usage. The combination of template-first flows, AI agents and human takeover makes it practical for lead capture and basic support automation.
Budgeting is important: AI chats and WhatsApp usage are explicitly metered and can raise costs as volume grows, and some integrations and support levels require upgrading. If you need a balance of speed, predictability and privacy, Landbot is worth trialing; if you expect heavy AI/WhatsApp scale, get a clear estimate or custom quote first.
❓ Landbot FAQ
What does the Free plan include?
The Free plan is €0 forever and includes 100 chats/month, 1 seat, the full visual builder and templates, and no AI chats included. You can try WhatsApp with a test number. No credit card is required.
How are AI chats and extra chats billed?
Each plan includes a published AI-chat allowance (Starter 100, Professional 300, Professional WA 500). Extra AI chats cost €0.10 each. Regular web-chat overages are €0.05 per chat, billed in 500-chat packs (€25). Landbot alerts you at 80% and 90% usage.
How does WhatsApp pricing work?
WhatsApp is available as an add-on: Professional can add WhatsApp for +€100/mo, Professional WA includes WhatsApp. Meta messaging fees still apply (service message costs and template charges), and additional WhatsApp numbers cost +€100 each per the pricing page.
Does Landbot use my chats to train models?
According to Landbot's published terms on the pricing page, they do not use your chats to train models. They emphasize GDPR compliance and say your data and history remain yours.
